The HAYVN Marketing Collective
The HAYVN
Marketing Collective
The HAYVN Marketing Collective
One morning a month, marketer leaders from every discipline meet to share ideas, learn from industry experts and get unstuck on their biggest challenges.
Speak at the Marketing Collective
NEXT MEETUP: Friday, October 16 • 9 AM – 5 PM | HAYVN Darien
Guest Speaker: Marissa Latshaw
Founder of Latshaw Marketing
This month’s topic:
The Empathy Advantage: Why Human Connection Is the Most Essential Marketing Strategy in an AI‑Powered World
In this interactive session, we’ll explore how empathy can become a strategic marketing and business advantage—helping organizations build strong customer relationships, increase engagement, strengthen organizational culture, and inspire meaningful actions that lead to the results you want! Through research, real-world examples, and collaborative discussion, participants will walk away with a systematic framework for embedding empathy into marketing, leadership, and decision-making.
One signup covers the whole day.
Why Marketers Keep Coming Back
Marketing can be lonely work, whether you run a department, freelance or wear the marketing hat for your own business. The Marketing Collective gives you a room full of people who understand what you’re dealing with.
Network with people who get it.
You’ll meet strategists, designers, copywriters, social media creators, PR pros, video producers, solopreneurs and more. These are people you’ll learn from, refer work to and collaborate with.
Share what’s working and what isn’t.
Bring a tactic that worked last quarter or a tool you’re considering. The conversation is open and practical. You’ll walk away with insights you can apply directly to your role.
Hear from expert guest speakers.
Each month an industry leader covers a topic that matters now, such as AI in practice, storytelling, brand strategy and the latest marketing trends.
Work through your real challenges.
In mastermind-style discussions, bring a problem you’re working on and leave with fresh ideas from peers across the marketing field.
Who should join?
- In-house marketers and marketing leaders looking for outside perspective
- Freelancers, consultants and agency owners building their network and sharpening their skills
- Founders and small business owners who handle their own marketing
- Specialists in content, social, email, branding, design, video, PR, AI and more
If you market something, you belong here. Open to members and non-members, invite your friends.
HOW THE DAY WORKS
| 10am: | Ask the Experts — Bring your toughest marketing questions and get live advice from a panel of HAYVN marketing professionals. Open to the public. |
| 11:30am: | Marketing Collective Meetup — The main event: a guest speaker, discussion and time to dig into the challenges in the room. |
| All Day: | Marketing Coworking Day — Stay and work from HAYVN for the day next to fellow marketers. |
Guest Speaker: Marissa Latshaw
Founder of Latshaw Marketing
OCTOBER 16, 2026
Marketing Collective Meetup: 11:30am-12:30pm
The Empathy Advantage: Why Human Connection Is the Most Essential Marketing Strategy in an AI‑Powered World
Speaker: Marissa Latshaw, Founder of Latshaw Marketing | Bio
In today’s AI-powered, device-dependent world, technology is transforming how we market, communicate, and do business. The organizations that stand out will be those that never lose sight of the people they serve.
In this interactive session, we’ll explore how empathy can become a strategic marketing and business advantage—helping organizations build strong customer relationships, increase engagement, strengthen organizational culture, and inspire meaningful actions that lead to the results you want! Through research, real-world examples, and collaborative discussion, participants will walk away with a systematic framework for embedding empathy into marketing, leadership, and decision-making.
Key Takeaways:
- A deeper understanding of why intentional empathy is essential in today’s marketing landscape.
- A clear system for tapping into the empathy of your leaders and team members to connect more effectively with the people you serve.
- A practical framework for building stronger connections with customers, employees, and stakeholders.
- Immediately actionable strategies for using empathy to strengthen your marketing, brand, and overall business.
Guest Speaker: Jacqueline Lieberman
Founder of BrandCrudo
NOVEMBER 13, 2026
Marketing Collective Meetup: 11:30am-12:30pm
The How to Position Your Business Like a Fortune 500 Company
Speaker: Jacqueline Lieberman, Founder of BrandCrudo | Bio
Big companies spend months and serious money answering one question: why should a customer pick us over everyone else? Small business owners rarely get that kind of time, so the answer stays in their heads and never makes it into their marketing.
In this hands-on workshop, career advertising strategist Jacqueline Lieberman walks you through the same questions she asks big brands. You’ll fill out a short worksheet, share your answers with the room, and sharpen them with feedback from fellow business owners. You’ll walk out with your final positioning on paper. Jacqueline will also give a first look at Hennie, her new marketing bot specially designed for small business owners.
Key Takeaways:
- A clear, one-sentence position for your business, in your own words.
- The questions big brands use to find what sets them apart, yours to reuse as your business grows.
- Honest feedback from other business owners on whether your position lands.
- A simple structure for turning your position into a post, a pitch, or an introduction.
Admission
Monthly Meetings in-person at HAYVN.
- HAYVN Members: Free with code on members portal.
(For help accessing members portal please email questions@hayvn.com) - Non-Members: $25, includes your day of coworking at HAYVN
“I’ve been a member of HAYVN for a long time, and it’s been such an incredible journey! What I love the most is that no matter how much HAYVN has grown, the high-touch support and sense of community have only gotten stronger. It’s not just about the space—it’s the people! The HAYVN Team does an incredible job at fostering connections and making sure everyone feels like part of the family. They’ve been a huge part of my growth as an entrepreneur, and their support for women-owned businesses is fantastic, though all are welcome here.”
Shannon Daniels
Founder, SPEAC Success
“I moved to the area almost two years ago, and finding HAYVN was such a game changer. It’s not just a beautiful place to work; it’s where I found real community. The people here are supportive, welcoming, and genuinely invested in each other. I’ve made friends, found collaborators, and felt like I belonged from day one. HAYVN has been a huge part of making this place feel like home.”
Matthew Reynolds
Founder, Rustic Roots Creative
“As a Social Member at HAYVN for the past three years, I’ve experienced incredible growth in my entrepreneurial journey. The vibrant community of entrepreneurs at various stages of their careers has inspired me, challenged me, and enriched my knowledge through meaningful exchanges. HAYVN provides more than just a space—it fosters connection, collaboration, and innovation in a welcoming, beautifully designed environment. I am deeply grateful for the support and enthusiasm of this community, which continues to uplift and inspire me in countless ways.”
Asami Green
Artist and Art Educator, Asami Green
HAYVN Marketing Collective Leaders
Kim Barron, New Leaf Brand Strategy + Design
Kim is the Founder of New Leaf Brand Strategy + Design. New Leaf’s holistic approach gets to the heart of your brand, creating a deeply rooted foundation so your business can thrive and flourish from the inside out. Kim thoroughly enjoys steering creative projects with a focused clarity that helps clients relax into the process. Her calm demeanor and detail-oriented approach allows her to dig deep with clients, ensuring that their core message comes through and their business objectives are achieved. Whether it’s in her work or in her relationships, Kim prides herself on going beneath the surface level to develop thoughtful, authentic connections.
Chris Bojanovich, BRANDCELLENCE
Chris is the founder of BRANDCELLENCE, an award-winning photographer, and an expert in building online brands that stand out. He helps entrepreneurs turn their websites and brand photography into tools that attract leads and convert them into paying customers. His approach? Create websites and visuals that are a 100% authentic reflection of who you are—because when your brand feels real, it works. With years of experience working with real estate agents, startups, lawyers, doctors, and creatives, Chris knows how to design brands that grab attention and grow businesses. When he’s not helping clients thrive, he’s in Connecticut with his amazing wife and two kids.
Virginia Juliano, Virginia Juliano Strategic
Virginia is a hands-on Marketing Strategist, Business Advisor and Strategy Coach who helps creative and wellness-focused businesses cut through the overwhelm and break free from endless cycles of uncertainty to achieve meaningful growth. By working collaboratively with each client, she crafts focused strategies that bring clarity, structure, and support—empowering business owners to refine their vision, concentrate their efforts and uncover unique opportunities for expansion. Before founding Virginia Juliano Strategic, Virginia enjoyed a successful career as a marketing executive at several major media companies and holds an MBA in Marketing and Management from NYU’s Stern School of Business.
Jacqueline Kurdziel, West End GTM Advisory
Jacqueline Kurdziel is the founder of the go-to-market advisory firm West End. She works at the intersection of brand, growth, and strategy to help companies—from VC-backed startups to PE-backed scaleups and global brands—accelerate revenue, reduce customer acquisition costs, and thoughtfully embed AI into their go-to-market infrastructure. Over two decades, she’s helped companies sharpen their value narratives and unlock new markets. A former growth leader at venture-backed startups that exited to Northwestern Mutual, WeWork, and Seismic, she’s launched a 2025 TIME Best Invention of the Year, an Amazon best-selling book, and strategic growth initiatives for enterprises including EY, UBS, JP Morgan Chase and AB-InBev. She holds an MBA from UVA’s Darden School of Business and a BA from Vanderbilt University.
Marie Patel, Girl On The Ball Solutions
By day, Marie Protomastro Patel wears two hats – one as the part-time Director of Marketing for Redniss & Mead, the land-use consulting firm, and the other as Founder & Chief Girl of Girl On The Ball Marketing Solutions. When not strategizing marketing and content plans and helping clients grow their businesses, she can be found exploring the world, teeing off on the golf course, or getting creative with photography and watercolors.
Nancy Sheed, Sheed Communications
Nancy Sheed is a communication strategist with more than 20 years experience in the communications and publishing industries. Originally working in public relations for media companies like Bloomberg BusinessWeek and Worth magazine, Nancy shifted into the digital content space when she started her company, Sheed Communications, over ten years ago. She now helps people get confidently connected online and offline so they can be seen, be found, and be heard by their target audience. Her clients include authors, thought leaders and entrepreneurs seeking to authentically integrate content marketing and social media into their personal brand building and communications strategy.
Listen to HAYVN Hubcast Conversations
Handpicked conversations to help your business grow, thrive, and succeed. Hosted by HAYVN maven and communications guru, Nancy Sheed. New episodes are released biweekly!
FAQ
Why Should I be a Speaker at the Marketing Collective?
Benefits of being a Speaker
- 01 Get in front of the right people
Position yourself as a leading voice among senior marketers who refer, hire and collaborate. - 02 Test your ideas live
Real-time reactions from sharp practitioners. - 03 Find clients & collaborators
A room full of marketers and founders actively looking for partners. - 04 Build real relationships
An in-person community that shows up monthly. - 05 Reach far beyond the room
Promoted for six weeks across HAYVN’s channels. - 06 Get extra reach
Be interviewed and featured on the HAYVN Hubcast podcast after the event.
What’s Involved
- Featured speaker, monthly on Fridays: a talk plus interactive discussion, 11:30a–12:30p
- In person at HAYVN Coworking in Darien, CT: part of the monthly Marketing Meetup
- Optional follow-up interview: on the HAYVN Hubcast podcast
- Low lift: Hang out with other marketing professionals and cowork for the day. Speak about what you already know in an interactive format.
Reach out to Nancy Sheed or Jacqueline Kurdziel to inquire about a future speaking opportunity: hello@HAYVN.com