A well-designed market research study is invaluable to get into the hearts and minds of your potential customers. Join Sue Yasav as she outlines the tools to create a clear and actionable market research study. A good research study can assess the need for your product, clarify purchase drivers and identify pain points. Learn how to do market research the right way to minimize cost and take the guesswork out of your marketing efforts. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups.
