Hayley Segar chats launching a retail brand at HAYVN Hubcast


How a New Retail Brand Gets Launched

Taking an idea and creating a concept that you think can solve problems for others is an exciting and honorable dream to go after. Developing a product to take to market can be overwhelming for even the most seasoned entrepreneurs and businesses.

“It takes a wise man to learn from his mistakes, but an even wiser man to learn from others” -Zen Proverb

In this episode, Hayley Segar, founder and creator of onewith swimwear, reveals the experiences, the lessons, and skills it took for her to create comfortable swimwear that “fits just like your favorite seamless undergarments.”

Key points Hayley shares from idea to product development and launch:

  • Exposure to the market you desire is important to your success
  • Seek others with complementary skills to speed up the process
  • Building a company while creating a product gets really intense
  • Optimize support and resources along the way
  • Sometimes your high points can quickly become the biggest stress point

“I cannot convey enough how launching a product, and a brand is the hardest thing I’ve ever done in my entire life.” -Hayley Segar

Hayley is an active member of the HAYVN community that brings so much to the table and contributes in multiple ways. She discovered HAYVN through her interest in the HAYVN Hatch while seeking opportunities to practice her product pitch and became a natural fit into the culture. She is now a part of the Launch Accelerator Cohort and is continuing to grow her swimwear brand, onewith.

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