HAYVN POWERUp + POWERPopup Holiday Market: Featuring POWERChat Speaker MJ Carlson, Founder & CEO, Electric Picks
December 9 @ 10:00 am - 1:30 pm
Everyone
In-Person
You’re Invited to POWERUp at HAYVN Greenwich!
+ BONUS POWERPopup Holiday Market
Wednesday, 12/9/26: 10am-1:30pm. Cowork: All Day
Connect, Collaborate & Cowork Together!
- $25 FOR THE DAY (become a member at the session, you get credit towards your membership)
- FREE for HAYVN GREENWICH MEMBERS (Promo Code in Members’ Portal)
Calling All Female Leaders and Creators — Come Build Community with Other Dynamic Founders and Trailblazers!
Share resources, exchange ideas, give your elevator pitch, and collaborate with female founders & leaders in the area.
Hear from local expert speakers for a POWERChat that will spark inspiration and passion in us all.
Who should join?
- Female Founders, members & non members, invite your friends
- Female Creatives & Content Creators
- Female Leaders in Corporate
- Females looking for connection, inspiration & their next move
Learn More About POWERChat w/ Q&A to Follow:
TOPIC: From Product to Powerhouse: Building A Brand That Scales
LOCAL POWERHOUSE SPEAKER & FACILITATOR:
- Speaker: MJ Carlson, Founder & CEO, Electric Picks
- Facilitator: Penny Goffman, Community Connector & Founder, THATPENNY | CONNECT
Calling all women building the next must-have product – This POWERChat is for you! Forget the polished founder story, Electric Picks jewelry started at MJ Carlson’s dining room table in 2011. No viral launch. No massive team. No blueprint. Then Instagram Stories launched and everything changed. Electric Picks grew 400% in one year, more than the previous four years combined. Today, MJ leads a team of 25, ships nearly 200,000 DTC orders a year, and has built a brand sold by Nordstrom, Anthropologie, Amazon and beyond. But the numbers are only part of the story. We’re getting into what happens between the dining room table and the success story: the bets that paid off, the ones that didn’t, knowing when to pivot, hiring people and giving up control. We’ll talk about DTC vs. wholesale, creating a team and culture, and evolving as a CEO when the company outgrows the founder you once were. It’s an honest conversation about building something people actually want and having the guts to keep changing once it works.
Bonus: Shop our POWERPopup Holiday Market, featuring:
- Electric Picks Jewelry
- Becky Frank Designs
- SKIИSKI skincare
ABOUT OUR SPEAKER
Speaker: MJ Carlson, Founder & CEO, Electric Picks
Electric Picks was founded in 2011 at my dining room table. Today we’re a team of 25 and last year we shipped almost 200k orders DTC on our website + sell to retailers like Nordstrom, Anthropologie + Amazon. In 2016, Instagram stories launching completely changed our business. We grew 400% in 1 year (more than the previous 4 yrs combined).
Links: Electric Picks website, LinkedIn, Instagram
POWERUp is facilitated by Penny Goffman, Community Connector & Founder, THATPENNY | CONNECT
Penny is a highly regarded event curator, networker, and witty moderator, renowned for her ability to connect guests and empower audiences. She specializes in hosting dynamic experiences that create community around a brand, driving organic customer acquisition, visibility and brand loyalty. Her genuine ability to connect power players, leaders and guests to top-tier brands is what sets her apart.
Links: Website, LinkedIn, IG: @thatpennylife_
Thank you to our Sponsors!
- POWERPopup Holiday Edition: Electric Picks @electricpicks
- POWERPopup Holiday Edition: Becky Frank Designs @becky.frank.designs
- POWERPopup Holiday Edition: SKIИSKI skincare @skinskiofficial
- Media: Greenwich Lifestyle Magazine
Questions? Contact communitymanager@hayvn.com
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Parking & Getting to HAYVN Greenwich
- HAYVN Greenwich is located between exits 5 & 6 off I-95.
- Our building is right next to the Hyatt Regency Hotel. Entrance is first building on right as you enter circular driveway.
- Use HAYVN’s main outside entrance to access the space (See video and map)
- Park on the HAYVN designated spaces or on parking lot 1 or 2. Either parking lot is only a few steps away from our Main entrance!
- Please only park in the designated HAYVN spaces or unmarked spots. Parking in spaces reserved for other companies may result in your vehicle being towed by the building management.
Accessibility Parking & Entry – HAYVN Greenwich
- Accessible parking is available in Lot 2, located behind the building. This lot has ADA-compliant spaces next to an entrance with elevator access to the second floor, where you’ll find HAYVN Greenwich (Suite 208).
- Please note: The main HAYVN entrance in the circular driveway is not wheelchair accessible. For step-free access, please use Lot 2 and enter through the back of the building.
- The accessible entrance does not have an automatic door opener, but a receptionist is usually available to help if needed.
- If you have questions or would like help when you arrive, please contact us at [hello@hayvn.com] or call (203) 244-7322.
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