HAYVN Halftime: Ecommerce Latest Strategies and Trends

Whether you are newly formed or an established business, your company can thrive with implementing ecommerce activity. Join Debra Lutsky, founder of Digital Retail Partners to provide insight into the world of ecommerce.

What You’ll Learn:

• Overview of ecommerce

• Understanding of different platforms available

• Action steps to take to integrate ecommerce into your business

• Business types that do well with ecommerce

• Foundations of marketing for visibility

• Comprehensive best practices

About Debra:

Debra Lutsky founded Digital Retail Partners in 2015 with her extensive background in traditional graphic design and development. She saw the shift early on in traditional retail and focused her efforts on learning Shopify, one of the world’s largest ecommerce platforms. Debra joined the ranks of the few individuals in the region to become a certified expert in its use. She works with businesses all over the world but especially enjoys supporting local retailers and start-ups. In addition to running the agency, she is now giving back to help other young women develop businesses and careers in design and development. DRP donates their time and works with the Connecticut Women’s Business Development Council to provide training and education for women to launch and scale their businesses. Debra was honored in 2018 with the Women Rising Award by the WBDC.

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