Entrepreneurial Women’s Collective (EWC) Luncheon: Great Products Don’t Sell Themselves: A Founder’s Guide to Strategic Marketing w/ Lauren Burke

Entrepreneurial Women’s Collective (EWC) Luncheon Event

IN-PERSON EVENT at HAYVN DARIEN

Thursday, 9/17/26, 12pm-1:30pm

Connect with smart, supportive entrepreneurial women, learn new things, build relationships, and have fun.

Please join us for this exciting lunch event. Admission includes luncheon.

• HAYVN Members w/ Discount Code* – $25 Early Bird (ends one week prior to event)
• HAYVN Members w/ Discount Code* – $35 (one week leading up to event)
• Non-HAYVN Members – $50

NOTE: Early bird ticket sales end one week before event.
* Discount codes on members portal. For help accessing members portal please email questions@hayvn.com

Program Topic: Great Products Don’t Sell Themselves: A Founder’s Guide to Strategic Marketing

Featuring: Lauren Burke, Founder and CMO, Ljs Advisory

Plus Member Spotlight: Jill Shepherd, Order By Design

Great products don’t guarantee growth—customers have to understand why your business matters to them.

This session will help founders think beyond tactics and develop a strategic approach to marketing that builds awareness, trust, and demand. Through interactive exercises and real-world examples, attendees will leave with actionable ideas to strengthen their brand, elevate their visibility, and create a marketing strategy that supports long-term growth.

Founders will leave with:

• The beginnings of a customized marketing plan for your business
• A refined positioning statement and elevator pitch
• Three key messages to consistently communicate across your marketing
• Ideas for building your personal and company brand simultaneously
• Clear priorities for where to focus your marketing efforts over the next 90 days

ABOUT OUR SPEAKER:

Lauren Burke is the founder and fractional CMO at Ljs Advisory, a B2B marketing firm that helps ambitious companies unlock growth through smart, strategic marketing. With over 15 years of experience, Lauren brings a sharp commercial lens with deep marketing expertise. Lauren gives companies access to high-impact marketing leadership—without the overhead—at moments when clarity, momentum, and results matter most. Known for her thoughtful approach and ability to translate complexity into action, Lauren partners with founders, executive teams, and investors to solve critical marketing challenges, from sharpening a confusing value proposition to scaling content that converts. Her work blends business strategy, creative thinking, and operational precision to deliver marketing that drives engagement, innovation, and sustainable growth.

Speaker link: LinkedIn, Ljs Advisory

About The Entrepreneurial Women’s Collective (EWC)

The Entrepreneurial Women’s Collective was born in 2015 as a way to offer meaningful networking and professional development to women business owners. Since that time, the EWC network has expanded, special friendships have formed and business has happened, all while learning from some pretty amazing speakers. EWC’s mission is to bring smart, supportive women together and watch the magic happen.

When we ask the members what they like best, the #1 answer is “the women in the room”. Words like high quality, warm, welcoming, willing to help one another are heard over and over again. Go to HAYVN.com/EWC to become a member.

Questions? Contact questions@hayvn.com

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