Google Analytics 4 (GA4)

with Emily Carpenter, DRP

All eyes are on Google this year–particularly its robust analytics. Google Analytics enables you to gain insights into your website’s performance and user behavior, helping you to make data-driven decisions and drive business growth.

You will learn:

  • What is Google Analytics 4 (GA4)? Emily will deep into the latest iteration of the powerful web analytics platform
  • How GA4 provides essential insights into user behavior, website performance, and e-commerce transactions
  • How to harness its capabilities
  • How to leverage various reports to enhance your business strategies and reporting


Learn About Our Speaker: Emily Carpenter

Emily is a seasoned marketing professional with a passion for driving brand success through innovative strategies and dynamic campaigns. With a career spanning several years in the industry, she has consistently demonstrated her prowess in marketing, garnering extensive experience in roles that have shaped her into the strategic thinker she is today.

Her marketing expertise extends to areas such as market analysis, copywriting, and campaign execution across both digital and traditional media. Her analytical acumen enables her to assess the financial impact of marketing initiatives, providing valuable insights for future strategies.