Conversation with Jenifer Goren on B Corporations


The B Corporation Impact

Nancy is talking with Jenifer Gorin, the CEO and founder of Impact Growth Partners. She founded Impact Growth Partners after identifying a need for businesses to streamline how they measure, improve, and communicate the good they do. Jen leverages her traditional business experience to lead best in class social and environmental impact consulting services.

What is a B Corporation? 
It is a certification for companies that are operating in a good way across all platforms. Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.” This is a global standard, and only 1700 companies in the US are currently operating as a B corporation.

How did you get started as a B Corporation Specialist?
Like many of us, Jen’s journey didn’t start here. She worked in corporate banking and finance first. She learned about impact businesses about 5 years ago and realized it was possible for companies to be profitable and do well, in all aspects of their operations.

How would a company start this process?
The process starts with an online questionnaire that is based on the size and type of business.

It covers these 5 areas: governance, customers, workers, community and environment. Two things to note: this process is free. If you want to explore you can go to the website and take the B Impact Assessment

Jen’s company can help, as the assessment is complex and detailed. The goal is to get to 80%. She explains that the process itself is likely to help you gain clarity around your company’s vison and mission.

Interested in becoming a B Corporation?
That’s where Jen can help. Companies contact her that absolutely know becoming a BCorporation is for them and want help with the process. She also explains that some companies reach out if they try to get certified and realize they don’t have all the documentation they need.

She is passionate about helping more companies and encourages anyone to reach out for a conversation to see how this works. It’s not just a certification, it’s a movement!

Being a HAYVN member has help Jen find resources from other members and she’s helping 2 members on their B Corporation journey!

Connect with Jen

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