POWERChat Topic:

Brand Building: Integrating Connection, Credibility, Community & Conversation

February 4, 2026: 11am-12pm

Calling all women creating community driven brands – this is the POWERChat for you! This discussion reframes community not just as a following, but as a living exchange of connection and conversation. We’ll examine why community also relies on the founder’s confidence, character, and conviction, and how those qualities shape the culture that ultimately accelerates engagement, trust, and long-term loyalty. We’ll spotlight how hyper-local specificity can be a superpower in cultivating a highly curated, taste-led identity that resonates deeply with the right audience. Whether you’re launching a brand or preparing to scale, let’s turn passion into lasting community impact.

POWERChat host and facilitator: Penny Goffman, Community Connector & Founder, THATPENNY | CONNECT

Connect with Samantha Yanks: LinkedIn, website, theconnecticutedit, IG: @samanthayanks, @theconnecticutedit

POWERChat Topic:

Spilling The Truth: Building a Beverage Brand That Dares To Be Different

March 11, 2026: 11am-12pm

Calling all women who challenge big industry status quo – this is the POWERChat for you! The beverage industry is crowded, cutthroat, and dominated by big players with deep pockets. Breaking in, and building, takes more than a good idea. It takes grit, resilience, and a willingness to challenge the norms. Join us in unfiltered conversation about what it really takes to build a boozy beverage brand from scratch. From being told “no”, to fighting shelf space, to proving that clean, functional ingredients belong in alcohol, Jennie pulls back the curtain on the realities of the industry, and how she pushed through them. She’ll reveal hard-earned lessons from scaling without losing integrity, what it takes to stand out, staying scrappy, and winning trust in a skeptical industry. This isn’t a polished success story, it’s an honest look at the obstacles, missteps, and breakthroughs behind building a brand that dares to be different. You may even discover your new favorite drink!

POWERChat host and facilitator: Penny Goffman, Community Connector & Founder, THATPENNY | CONNECT

Connect with Jennie Ripps, Co-Founder & CEO, Owl’s Brew:
Owl’s Brew: Website, Instagram
Jennie: LinkedIn, Instagram

POWERChat Topic:

Break the Mold: Viral Storytelling & Insider Secrets with PEOPLE Magazine

April 15, 2026: 11am-12pm

Calling all women and ambitious storytellers who want to break molds – this is the POWERChat for you! Join us in conversation with Andrea Lavinthal as she spills juicy trade secrets from finding the awkward, overlooked moments that go viral to pushing sources past rehearsed answers. Expect practical tips for storytelling across digital and print platforms, interview confessions, and tips for crafting features that cut through noise. Andrea will share how she discovers compelling human-interest stories, balances empathy with editorial rigor, and crafts profiles that resonate with millions. Perfect for women craving sharp, real-world storytelling straight from the boss at PEOPLE.

POWERChat host and facilitator: Penny Goffman, Community Connector & Founder, THATPENNY | CONNECT

Connect with Andrea Lavinthal, Executive Director, Special Integrated Projects, PEOPLE:
PEOPLE: Website
Andrea: LinkedIn, Instagram

Parking at HAYVN Greenwich

HAYVN GREENWICH
1700 E Putnam Ave, Suite 208
Old Greenwich, CT 06870

Detailed parking information below: