Say Yes to Success: The Importance of Vision + Values in Growing Your Business

Join Ashley Krauss, HAYVN Member and Founder + CEO of A Little Something White Bridal Couture, as she discusses how establishing a value system for her organization helped propel her bridal salon from a “local gem” into one of the nation’s “top 50 bridal salons” within just a few years of opening her doors.

About Ashley:

Ashley Krauss is Founder + CEO of A Little Something White. Following a successful career in finance at Goldman Sachs, Ashley launched ALSW in the fall of 2012 with the goal of bringing the best of the bridal fashion industry to Fairfield County and offering brides and their families an experience infused with kindness, positivity, and celebration. With a focus on the customer experience and customer service above all else, Ashley quickly grew A Little Something White to be one of the nation’s top bridal boutiques and was recognized in 2014 by Brides Magazine as one of the top 50 bridal salons in the country. A true entrepreneur, Ashley is smitten with every facet of this business – learning the details of a bride’s wedding + picking gowns that help bring her vision to life, being a calming voice when she’s worried + going to the moon and back to solve any issue that arises, hand-selecting gowns for the boutique from our talented designers, and even digging into an excel spreadsheet to figure out how to make ALSW even better. When not at the boutique, you will find Ashley spending time with her husband, two sons, and Golden Retriever puppy, volunteering at her kids’ schools, and riding her Peloton bike + lifting weights.

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