EWC Monthly Meeting: Email Newsletters That Work

Email newsletters are a targeted and highly cost-effective way to stand out from the pack, remain visible, and position yourself as a likeable expert. In this fast-paced presentation, marketing consultant and 20-year entrepreneur, Michael Katz, will explain why newsletters work and how to use them effectively in the promotion of your business.

You will learn:

✔ Why trading useful information for attention matters
✔ How to select compelling newsletter topics (and why you will never run out)
✔ How to use stories and your authentic voice in your newsletter
✔ Which newsletter formats work best (and which don’t)
✔ How to leverage social media in sharing your newsletter beyond just email

An award-winning humorist and former corporate marketer, Blue Penguin founder, and Chief Penguin, Michael Katz, specializes in helping professional service firms and solos talk and write about their work in a way that is clear and compelling. Learn more about Michael here: https://bluepenguindevelopment.com/ 

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