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Designing the Perfect Survey – How to Get Customer Feedback
February 25 @ 12:00 pm - 12:30 pm
Market research is a crucial part of a business’ launch or growth strategy. Whether you’re wondering which products will resonate with your target customer or the right positioning for your business, market research can take the guesswork out of your marketing. But there is a right and wrong way to execute a market survey.
Join Sue Yasav, HAYVN member and founder of Marquette Marketing, as she discusses how to execute market research to get insights you can use immediately.
Included in the discussion will be:
– Types of market research – Quantitative / Qualitative
– Survey platforms
– Designing the perfect survey – Do’s and Don’ts
Sue Yasav is the Founder of Marquette Marketing and the Vice President of Thought Leadership at Synchrony, a consumer financing firm headquartered in Stamford, CT. She has had leadership roles in all major marketing disciplines, including marketing strategy, direct marketing, content strategy, profit modeling, ROI analysis and P&L management. Sue has an MBA in Finance and has had progressive leadership roles at IBM, Citibank, GE Capital and Synchrony Financial. Sue has a passion for helping women grow their businesses through marketing strategies that large companies regularly use to become successful. Learn more at email@example.com.