Join us in this episode of the HAYVN Hubcast as we dive into the challenging world of entrepreneurship and the process of growing a consumer food business. Lisa Hurd shares her inspiring journey of navigating the food and beverage industry to build her successful venture, Lisa’s 1973 – a food company that believes delicious food can also be good for you and good for the world.
Lisa’s path was driven by her and her partner Kristin’s personal medical experiences of untreated auto-immune conditions and heart complications, respectively. She used her background as a Culinary Archeologist to harness the power of food as medicine to transform their health and bring the vision of this new business to life.
“You can have food that is as close to nature as possible, and it can be amazing.” -Lisa Hurd
Throughout the episode, we explore key takeaways from Lisa’s journey, including:
- Uncovering the common threads that connect your passion, purpose, and mission.
- The significant impact that nurturing relationships can have on your business’s growth and success.
- Navigating the challenges of launching a CPG (consumer products goods) company which requires significant amounts of capital investment.
- The importance of industry knowledge and finding mentors who can guide you through the intricacies of your specific industry.
Listen in as Lisa shares her highs, lows, and unexpected turns in her entrepreneurial journey. You’ll gain valuable insights on making the most of any situation and turning your life lessons into opportunities.
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