Tell Me a Story: Content Marketing for Small Businesses
In this live webinar, Karen Reddington Sackowitz, HAYVN Member and Founder of Your Stories Ink, a personal biography production company and content studio, will go through:
- Understand inbound marketing basics and why they matter
- Explore how storytelling moves your customer from knowing what you do, to knowing who you are
- Discover ways to successfully create and repurpose content for different marketing channels
- Learn how to embrace analytics…even if numbers give you hives
Drawing upon an extensive background as a journalist and storyteller, Karen Reddington Sackowitz works with clients to produce memoirs to be shared within families as bespoke books, transcripts or audio recordings. As a career marketer, she works with businesses to tell their stories in compelling ways that engage and motivate. Karen’s stories have appeared in The Boston Globe, Hartford Business Journal, Fairfield County Business Journal, Connecticut Magazine and several regional publications in Massachusetts and Connecticut. Learn more at yourstoriesink.com.