BEGIN:VCALENDAR VERSION:2.0 PRODID:-//HAYVN - ECPv6.15.6//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:HAYVN X-ORIGINAL-URL:https://hayvn.com X-WR-CALDESC:Events for HAYVN REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20210504T100000 DTEND;TZID=America/New_York:20210504T110000 DTSTAMP:20260826T085103 CREATED:20210414T194647Z LAST-MODIFIED:20210505T163232Z UID:10001969-1620122400-1620126000@hayvn.com SUMMARY:SEO Workshop: Get Found on Google (4-week series) DESCRIPTION:Looking to level up your SEO knowledge? Join Nalini Goolsarran in a 4-part SEO Workshop.\n \n \n \n4 Tuesdays – April 13th – May 4th\n\n\n\n\n  \nLed by Nalini Goolsarran\, founder of EdgeSpace Marketing \n\n  \n \n\n  \nSearch Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n– Basic understanding of Search Engine Optimization and how it works \n– On-page and off-page components \n– Keyword management: keyword analysis\, competitor analysis \n– How to use Google Trends\, Google Analytics Google Search Console \n  \nThe 4-session series will cover: \n04/13 – SEO Ranking Factors \nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n04/20 – Find Your Keywords \nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n04/27 – On Page & Off Page SEO Factors \nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session we will take a hands on approach to how you can configure your On page and Off Page SEO. \n05/04 – Tell Google About Your Business \nNow that you know your keywords\, and you’ve used them to configure your On page SEO\, we have to tell google about your website. In this session\, we will cover Google Analytics\, Google Search Console and Google my Business. Most importantly\, you will learn how to submit your sitemap to Google. \n\n  \nAbout Nalini: \nNalini Goolsarran\, founder of EdgeSpace Marketing\, provides Website Development\, Social Media Marketing and SEO services to small businesses\, entrepreneurs and non-profits. She believes in the strength of her community\, aside from building up the small business and nonprofit communities she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and co-chairing the Ferguson Library fundraising committee. Learn more at edgespacemktg.com \n \n \n \n \n \n ADMISSION: $75 for HAYVN members\, $150 for non-members \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/seo-workshop-series-may-4/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/04/seo-series-4.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210503T150000 DTEND;TZID=America/New_York:20210503T160000 DTSTAMP:20260826T085103 CREATED:20210129T212511Z LAST-MODIFIED:20210505T162956Z UID:10001933-1620054000-1620057600@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-may-3/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/marketing-mastermind-may-3.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210429T120000 DTEND;TZID=America/New_York:20210429T123000 DTSTAMP:20260826T085103 CREATED:20210318T135724Z LAST-MODIFIED:20210430T183337Z UID:10001539-1619697600-1619699400@hayvn.com SUMMARY:"What I Learned Selling My Business to Compass" with EA Stribling-Kivlan DESCRIPTION:Join us as we host a HAYVN Half Time featuring Elizabeth Ann Stribling-Kivlan\, HAYVN Member and Senior Managing Director at real estate giant\, Compass. Elizabeth Ann will share her incredible journey of growing and selling her family business Stribling & Associates to Compass. \n  \nElizabeth Ann will take us through how she built her business\, how she sold it\, and what she has learned from selling her company to Compass. Also\, she’ll share some advice. \n  \nAbout Elizabeth\,Elizabeth Ann Stribling-Kivlan is the Senior Managing Director at Compass\, a real estate company. Prior to Compass\, Elizabeth Ann was the President of leading New York real estate company Stribling & Associates. The brokerage was founded by her mother\, Elizabeth F. Stribling\, in 1980 and has grown to include more than 300 agents in four offices across Manhattan and Brooklyn\, as well as a vast network of national and international partners. In overseeing day-to-day operations at Stribling & Associates\, Elizabeth Ann has grown the firm’s agent population\, overall sales volume\, and average sales price. Her lifelong real estate experience makes her one of the most sought-after resources for buyers and sellers\, as well as in the press. She is frequently quoted in The New York Times\, The Wall Street Journal\, Forbes\, and US News & World Report\, and is a regular contributor to Inman News. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/what-i-learned-april-29/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing,Personal and Professional Development ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/03/selling-compass.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210427T100000 DTEND;TZID=America/New_York:20210427T110000 DTSTAMP:20260826T085103 CREATED:20210414T194513Z LAST-MODIFIED:20210430T183816Z UID:10001968-1619517600-1619521200@hayvn.com SUMMARY:SEO Workshop: Get Found on Google (4-week series) DESCRIPTION:Looking to level up your SEO knowledge? Join Nalini Goolsarran in a 4-part SEO Workshop.\n \n \n \n4 Tuesdays – April 13th – May 4th\n\n\n\n\n  \nLed by Nalini Goolsarran\, founder of EdgeSpace Marketing \n\n  \n \n\n  \nSearch Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n– Basic understanding of Search Engine Optimization and how it works \n– On-page and off-page components \n– Keyword management: keyword analysis\, competitor analysis \n– How to use Google Trends\, Google Analytics Google Search Console \n  \nThe 4-session series will cover: \n04/13 – SEO Ranking Factors \nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n04/20 – Find Your Keywords \nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n04/27 – On Page & Off Page SEO Factors \nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session we will take a hands on approach to how you can configure your On page and Off Page SEO. \n05/04 – Tell Google About Your Business \nNow that you know your keywords\, and you’ve used them to configure your On page SEO\, we have to tell google about your website. In this session\, we will cover Google Analytics\, Google Search Console and Google my Business. Most importantly\, you will learn how to submit your sitemap to Google. \n\n  \nAbout Nalini: \nNalini Goolsarran\, founder of EdgeSpace Marketing\, provides Website Development\, Social Media Marketing and SEO services to small businesses\, entrepreneurs and non-profits. She believes in the strength of her community\, aside from building up the small business and nonprofit communities she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and co-chairing the Ferguson Library fundraising committee. Learn more at edgespacemktg.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/seo-workshop-series-april-27/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/04/seo-series-3.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210420T120000 DTEND;TZID=America/New_York:20210420T130000 DTSTAMP:20260826T085103 CREATED:20210401T161326Z LAST-MODIFIED:20210427T201052Z UID:10001963-1618920000-1618923600@hayvn.com SUMMARY:Grow with Google: Sell Online with E-Commerce Tools DESCRIPTION:Learn how to sell your products online. We’ll walk through listing your products for free with Google My Business and Merchant Center. And we’ll show you one way to sell on your website\, using an E-Commerce store built with Shopify. Plus\, learn about more helpful tools to stand out online\, such as Local Opportunity Finder and Grow My Store. \n  \nIn this workshop\, we’ll: -Discuss the Products tab in Google My Business -Introduce Google Merchant Center and the basics of creating a free account and a product feed -Show you set up an E-Commerce website using Shopify \n  \nPresenter: Sixcia Devine\, Grow with Google Presenter https://www.linkedin.com/in/sixcia/ \n \n \n \n \n \n ADMISSION: FREE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/e-commerce-google-tools/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/04/grow-with-google-april-20.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210420T100000 DTEND;TZID=America/New_York:20210420T110000 DTSTAMP:20260826T085103 CREATED:20210414T194340Z LAST-MODIFIED:20210427T201218Z UID:10001967-1618912800-1618916400@hayvn.com SUMMARY:SEO Workshop: Get Found on Google (4-week series) DESCRIPTION:Looking to level up your SEO knowledge? Join Nalini Goolsarran in a 4-part SEO Workshop.\n \n \n \n4 Tuesdays – April 13th – May 4th\n\n\n\n\n  \nLed by Nalini Goolsarran\, founder of EdgeSpace Marketing \n\n  \n \n\n  \nSearch Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n– Basic understanding of Search Engine Optimization and how it works \n– On-page and off-page components \n– Keyword management: keyword analysis\, competitor analysis \n– How to use Google Trends\, Google Analytics Google Search Console \n  \nThe 4-session series will cover: \n04/13 – SEO Ranking Factors \nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n04/20 – Find Your Keywords \nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n04/27 – On Page & Off Page SEO Factors \nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session we will take a hands on approach to how you can configure your On page and Off Page SEO. \n05/04 – Tell Google About Your Business \nNow that you know your keywords\, and you’ve used them to configure your On page SEO\, we have to tell google about your website. In this session\, we will cover Google Analytics\, Google Search Console and Google my Business. Most importantly\, you will learn how to submit your sitemap to Google. \n\n  \nAbout Nalini: \nNalini Goolsarran\, founder of EdgeSpace Marketing\, provides Website Development\, Social Media Marketing and SEO services to small businesses\, entrepreneurs and non-profits. She believes in the strength of her community\, aside from building up the small business and nonprofit communities she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and co-chairing the Ferguson Library fundraising committee. Learn more at edgespacemktg.com \n \n \n \n \n \n ADMISSION: $75 for HAYVN members\, $150 for non-members \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/seo-workshop-series-april-20/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/04/seo-series-2.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210419T150000 DTEND;TZID=America/New_York:20210419T160000 DTSTAMP:20260826T085103 CREATED:20210129T212408Z LAST-MODIFIED:20210427T201429Z UID:10001932-1618844400-1618848000@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-april-19/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/marketing-mastermind-april-19.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210415T120000 DTEND;TZID=America/New_York:20210415T133000 DTSTAMP:20260826T085103 CREATED:20210407T151226Z LAST-MODIFIED:20210427T201644Z UID:10001964-1618488000-1618493400@hayvn.com SUMMARY:EWC Monthly Meeting: Storytelling for Business DESCRIPTION:Join us as April Pertuis dives into storytelling for business. Discover the key aspects of effective storytelling for your business\, and how to truly humanize your brand. \n  \nResearch shows people do business with those they know\, like and trust. You’ll see how storytelling can quickly become your secret weapon for magnetizing your ideal client. \n  \nThis workshop will cover: \n\nHow to pull out the key pieces of your story that are relevant to share with your audience\nHow to weave storytelling into all forms of communication\nThe 5 different types of stories your audience needs to hear before they’ll buy from you\nThe type of language you need to use to get your audience to see themselves in your story\n3 Factors to get Visible with your story & message for maximum impact\n\n  \nApril Pertuis is a Visibility and Media Specialist; and the founder of Lightbeamers\, where she helps women use their story to get clear on their purpose\, build their audience and grow their brand. \n  \nOnce you register\, you’ll receive the Zoom link to join the call. \n  \nMembers: as always\, no need to register. You will receive the Zoom link automatically. \n \n \n \n \n \n ADMISSION: $10 for non-EWC Members\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/ewc-monthly-meeting-april/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Personal and Professional Development ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/04/ewc-april.gif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210413T100000 DTEND;TZID=America/New_York:20210413T110000 DTSTAMP:20260826T085103 CREATED:20210322T193027Z LAST-MODIFIED:20210505T163455Z UID:10001545-1618308000-1618311600@hayvn.com SUMMARY:SEO Workshop: Get Found on Google (4-week series) DESCRIPTION:Looking to level up your SEO knowledge? Join Nalini Goolsarran in a 4-part SEO Workshop.\n \n \n \n4 Tuesdays – April 13th – May 4th\n\n\n\n\n  \nLed by Nalini Goolsarran\, founder of EdgeSpace Marketing \n\n  \n \n\n  \nSearch Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found through search engines like Google. The world of search engine optimization is complex and ever-changing\, but you can easily understand the basics\, and even a small amount of SEO knowledge can make a big difference. In this class\, you will learn proven\, repeatable best practices to help you drive targeted traffic to your website. In this workshop you will learn: \n– Basic understanding of Search Engine Optimization and how it works \n– On-page and off-page components \n– Keyword management: keyword analysis\, competitor analysis \n– How to use Google Trends\, Google Analytics Google Search Console \n  \nThe 4-session series will cover: \n04/13 – SEO Ranking Factors \nWe’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. There are numerous SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages)\, you need to understand what these factors are and how to use them. \n04/20 – Find Your Keywords \nIt all starts with your keywords\, one of the main elements of SEO. Your SEO keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Building your list of SEO keywords is a delicate process involving both trial and error\, but the basics are easy to understand. \n04/27 – On Page & Off Page SEO Factors \nOn-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both. In this session we will take a hands on approach to how you can configure your On page and Off Page SEO. \n05/04 – Tell Google About Your Business \nNow that you know your keywords\, and you’ve used them to configure your On page SEO\, we have to tell google about your website. In this session\, we will cover Google Analytics\, Google Search Console and Google my Business. Most importantly\, you will learn how to submit your sitemap to Google. \n\n  \nAbout Nalini: \nNalini Goolsarran\, founder of EdgeSpace Marketing\, provides Website Development\, Social Media Marketing and SEO services to small businesses\, entrepreneurs and non-profits. She believes in the strength of her community\, aside from building up the small business and nonprofit communities she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and co-chairing the Ferguson Library fundraising committee. Learn more at edgespacemktg.com \n \n \n \n \n \n ADMISSION: $75 for HAYVN members\, $150 for non-members \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-workshop-series-seo-april/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/03/seo-series.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210412T150000 DTEND;TZID=America/New_York:20210412T160000 DTSTAMP:20260826T085103 CREATED:20210129T212104Z LAST-MODIFIED:20210505T163909Z UID:10001931-1618239600-1618243200@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-april-12/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/marketing-mastermind-april-12.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210405T150000 DTEND;TZID=America/New_York:20210405T160000 DTSTAMP:20260826T085103 CREATED:20210129T211921Z LAST-MODIFIED:20210305T191357Z UID:10001930-1617634800-1617638400@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-april-5/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/marketing-mastermind-april-5.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210330T120000 DTEND;TZID=America/New_York:20210330T123000 DTSTAMP:20260826T085103 CREATED:20210217T172924Z LAST-MODIFIED:20210415T184924Z UID:10001530-1617105600-1617107400@hayvn.com SUMMARY:Tell Me a Story: Content Marketing for Small Businesses DESCRIPTION:In this live webinar\, Karen Reddington Sackowitz\, HAYVN Member and Founder of Your Stories Ink\, a personal biography production company and content studio\, will go through: \n– Understand inbound marketing basics and why they matter– Explore how storytelling moves your customer from knowing what you do\, to knowing who you are– Discover ways to successfully create and repurpose content for different marketing channels– Learn how to embrace analytics…even if numbers give you hives \n  \nAbout Karen:Drawing upon an extensive background as a journalist and storyteller\, Karen Reddington Sackowitz works with clients to produce memoirs to be shared within families as bespoke books\, transcripts or audio recordings. As a career marketer\, she works with businesses to tell their stories in compelling ways that engage and motivate. Karen’s stories have appeared in The Boston Globe\, Hartford Business Journal\, Fairfield County Business Journal\, Connecticut Magazine and several regional publications in Massachusetts and Connecticut. Learn more at yourstoriesink.com. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/tell-me-a-story-march-30/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/02/tell-me-a-story.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210329T150000 DTEND;TZID=America/New_York:20210329T160000 DTSTAMP:20260826T085103 CREATED:20210125T190213Z LAST-MODIFIED:20210415T183617Z UID:10001909-1617030000-1617033600@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-mar-29/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/mm5.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210323T120000 DTEND;TZID=America/New_York:20210323T130000 DTSTAMP:20260826T085103 CREATED:20210129T161046Z LAST-MODIFIED:20210405T202817Z UID:10001503-1616500800-1616504400@hayvn.com SUMMARY:Pre-Season Social Media Strategy Check - If You're Not Doing Paid Social\, It's Time To Start DESCRIPTION:A LOT has changed in the past year. Businesses around the world are quickly trying to adapt to the new “norm” and while social media should have already been a vital part of your marketing strategy- it is a NON-negotiable in 2021. \n  \nTune in while Lexi Zila & Sara Sebastjanska\, owners of Hype Media Marketing\, explain why incorporating paid social will not only cut your company’s marketing expenses and increase ROI\, but truly drive new business. Learn best practices and how to develop a social media strategy that works for YOU. Come prepared with questions – Hype Media will be doing a Q&A following their webinar! \n  \n– Importance of Paid Social for Your Business– Why the Digital/Social World Has Changed– Establishing Your Digital & Social Presence \n  \nAbout Hype Media:From creating your social profiles and managing your organic presence to launching your paid social & digital marketing campaigns\, Hype Media does it all. We don’t just know digital/social media\, we truly understand how it ticks (and toks). We specialize in building and managing campaigns that not only create a strong\, lasting digital presence for our clients but that truly drive new business. And\, unlike many agencies\, we do it all in-house. Learn more at www.wearehypemedia.com \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/social-media-strategy-check-mar-11/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing,Social,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/social-media-strategy-check.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210322T150000 DTEND;TZID=America/New_York:20210322T160000 DTSTAMP:20260826T085104 CREATED:20210125T185014Z LAST-MODIFIED:20210305T191529Z UID:10001908-1616425200-1616428800@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-mar-22/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/mm4.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210315T150000 DTEND;TZID=America/New_York:20210315T160000 DTSTAMP:20260826T085104 CREATED:20210125T184915Z LAST-MODIFIED:20210305T191603Z UID:10001907-1615820400-1615824000@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-mar-15/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/mm3.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210311T120000 DTEND;TZID=America/New_York:20210311T123000 DTSTAMP:20260826T085104 CREATED:20210218T214317Z LAST-MODIFIED:20210301T205258Z UID:10001531-1615464000-1615465800@hayvn.com SUMMARY:How To Use Clubhouse to Market Your Business and Grow Your Audience DESCRIPTION:Join us to discuss “How To Use Clubhouse to Market Your Business and Grow Your Audience” with HAYVN members Marie Patel\, Founder of The Girl on The Ball\, and Belinda Wasser\, Founder of RocketGirl Solutions. \n  \nMarie and Belinda will go through:– What is Clubhouse? We will take you on a tour!– Learn Tips and Best Practices– See how it is being used to market a business– Learn how to grow your audience \n  \nAbout Marie:With over twenty-five years of experience as a business operations and marketing specialist\, Marie helps small business owners and solo professionals organize and implement their marketing tasks on an as-needed basis. Her blue-eyed Husky and huge\, rescued\, yellow Lab\, hang out next to her as she sits at her desk on a large yoga ball all day long! It keeps her sharp and figuratively “on the ball”. \n  \nAbout Belinda:A business workflow and logistics expert with 25 years of experience\, RocketGirl Solutions Founder Belinda Wasser is hired by small businesses on a contract basis to act as their part-time\, “business manager.” Belinda has been quoted in The Wall Street Journal\, The New York Times\, Reader’s Digest and other national and local media and has a BA from the University of Virginia. \n \n \n \n \n \n ADMISSION: FREE \n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/clubhouse-mar-11/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing,Personal and Professional Development,Social ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/02/clubhouse.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210309T120000 DTEND;TZID=America/New_York:20210309T130000 DTSTAMP:20260826T085104 CREATED:20210126T231208Z LAST-MODIFIED:20210415T150526Z UID:10001910-1615291200-1615294800@hayvn.com SUMMARY:Perfecting Your Sales Process and Mastering the Art of the Close DESCRIPTION:Hosted by HAYVN Coworking and Cultivate Advisors \n  \nRegardless of your industry or business size\, having a strong sales process is one of the leading drivers for any successful\, growing business and it’s a skill that many spend their entire life perfecting.  \n  \nJoin Cultivate Advisors’ Simone Ashkar in a 60-minute workshop to learn how to set your business up for success during your sales process and master the art of the close.  \n  \nIn this workshop\, you will learn:  \n\nHow to plan your sales process accordingly and share the proper amount of information at the right time with your prospects\nHow to identify and embrace objections instead of seeing them as ‘not interested’\nHow to ask purposeful questions to help you identify if someone is ready to close \nHow to adjust on the fly and close more deals \n\n  \nAbout Cultivate Advisors:  \nCultivate Advisors is the fastest growing small business advising firm in the US and partners with committed entrepreneurs in propelling their businesses beyond expectations. Business owners often know their industry\, vision\, and business goals it will take to get there\, but they often don’t have the strategy\, skills or processes in place that will allow them to achieve their objectives. By partnering together with these entrepreneurs one on one\, Cultivate’s team of passionate advisors help them build & implement scalable systems to sustainably grow their business to the next level. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/perfecting-your-sales-process/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/sales_process.gif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210308T150000 DTEND;TZID=America/New_York:20210308T160000 DTSTAMP:20260826T085104 CREATED:20210125T184747Z LAST-MODIFIED:20210305T191709Z UID:10001906-1615215600-1615219200@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-mar-8/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/mm2.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210302T120000 DTEND;TZID=America/New_York:20210302T123000 DTSTAMP:20260826T085104 CREATED:20210209T175038Z LAST-MODIFIED:20210209T175057Z UID:10001523-1614686400-1614688200@hayvn.com SUMMARY:Moth Style Storytelling For Your Business DESCRIPTION:Despite its over-use as an industry buzzword\, storytelling has never been a more crucial skill. How do you construct a gripping story? And how do you tell it with passion and grace – through a screen? \n  \nJoin Casey Donahue\, Founder of Say it Like You\, communications coach and storytelling instructor for the Moth – for this quick session on storytelling tips that will help you thrive in the virtual space. Whether you want to nail your next pitch\, design a TED talk\, or just learn how to spin a good yarn like your uncle used to do\, you’ll leave the session with concrete tools and insights that will strengthen your skills. And you may even discover a story idea or two! \n  \nAbout Casey:Casey Donahue is the Founder of Say It Like You\, and has been shaping personal experiences into powerful stories since 2012. Stories she’s helped shape have appeared on the Moth Radio Hour\, the TED Stage\, in British Vogue\, and at a good many wedding altars. Learn more at sayitlikeyou.com. \n \n \n \n \n \n ADMISSION: FREE\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/storytelling-for-your-business/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/02/storytelling-for-your-business.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210301T150000 DTEND;TZID=America/New_York:20210301T160000 DTSTAMP:20260826T085104 CREATED:20210125T182543Z LAST-MODIFIED:20210201T212414Z UID:10001905-1614610800-1614614400@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-mar-1/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Masterminds ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/mm1.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210224T090000 DTEND;TZID=America/New_York:20210224T100000 DTSTAMP:20260826T085104 CREATED:20210119T235156Z LAST-MODIFIED:20210128T215329Z UID:10001900-1614157200-1614160800@hayvn.com SUMMARY:4-week Marketing Workshop Series: Growing Your Brand Through Social Media DESCRIPTION:Looking to level up your social media presence? Join Influencer Hayley Segar in a 4-part Social Media Workshop.\n \n\n\n\n\n\n\n\nMARKETING WORKSHOP SERIES: Growing Your Brand Through Social Media\n  \n4 Wednesdays – February 24th – March 17th\n  \nLed by Hayley Segar\, Social Media Influencer \nJoin Influencer Hayley Segar in a 4-part Social Media Workshop aimed at growing your individual brand or small business through your online presence. \n  \nEach session will guide participants through the key steps in optimizing their platforms. From ensuring your social media pages reflect your brand (and are set up to drive conversion!)\, to getting into the mentality of thinking up content to post\, to quick tips and tricks for growth and engagement…this Workshop will leave you with clear\, actionable steps for growing your pages. The final session in the series will teach participants how to monitor their analytics and use the insights to their advantage. \n  \nThe 4-session series will cover: \n02/24 – Setting Up for Success: Branding Your Social Media Presence \n03/03 – Think Like an Influencer: Generating Content Ideas \n03/10 – Growth Mindset: Hashtags\, Engagement\, and Collaborations \n03/17 – See the Impact: Insights from Your Analytics \n  \nCourse fee: \nHAYVN Members Full Series Package: $75 (Learn more about membership options) \nNon-Members Full Series Package: $150 for 4 sessions. \n  \nDates: Every Wednesday\, February 24th\, 2021 through March 17th\, 2021. \nTime: 9:00 – 10:00 AM \nLocation: Virtual via Zoom \n  \nAfter you register\, Haley Segar will send you the Zoom link. \n  \nAbout Hayley Segar: \nHayley Segar got her start online when she created her YouTube channel in 2008\, and has been creating content ever since. As an influencer\, she’s had the opportunity to collaborate with some of the world’s largest brands. With this knowledge and insight – and passion for elevating local business – she brings a fresh but seasoned perspective and accessible social media solutions to fellow small business owners. \n  \nQuestions? Contact questions@hayvn.com \n\n\n\n\n \n \n \n \n \n ADMISSION: $75 for HAYVN members\, $150 for non-members\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/social-media-workshop/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Social,Technology and Productivity ATTACH;FMTTYPE=image/jpeg:https://hayvn.com/wp-content/uploads/2021/01/UpcomingEvents_600x500_MarketingWkshp-1.jpg ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210223T120000 DTEND;TZID=America/New_York:20210223T130000 DTSTAMP:20260826T085104 CREATED:20210119T171606Z LAST-MODIFIED:20210126T230546Z UID:10001480-1614081600-1614085200@hayvn.com SUMMARY:How to Choose the Best CRM for Your Budget DESCRIPTION:Hosted by HAYVN Coworking and Cultivate Advisors \n  \nDo you struggle with client retention? Is your information disjointed and unorganized? Do you have to dig through old emails\, spreadsheets\, or even post-it notes before finally finding what you are looking for? This is a common issue for business owners who are still manually tracking their customer interactions.  \n  \nWhether you’re looking to scale your business\, or simply build systems to increase efficiency\, a Customer Relationship Management (CRM) system is an invaluable tool. On Tuesday\, February 23rd\, join Cultivate Advisors’ Simone Ashkar in a 60-minute workshop as she walks you through how to select and use CRM technology to organize and automate the marketing\, sales and customer service components of your business. \n  \nIn this workshop\, you will learn: \n\nThe importance of having a CRM and using it in your business\nThe 10 questions to consider when selecting the right CRM \nHow to determine your budget for a CRM \nAbout the best CRM options for small businesses and our recommendations \n\n  \nAbout Cultivate Advisors:  \nCultivate Advisors is the fastest growing small business advising firm in the US and partners with committed entrepreneurs in propelling their businesses beyond expectations. Business owners often know their industry\, vision\, and business goals it will take to get there\, but they often don’t have the strategy\, skills or processes in place that will allow them to achieve their objectives. By partnering together with these entrepreneurs one on one\, Cultivate’s team of passionate advisors help them build & implement scalable systems to sustainably grow their business to the next level. \n \n \n \n \n \n ADMISSION: FREE\n \n REGISTER NOW\n \n \n \n \n \n This event is part of a series of interactive educational workshops presented by HAVYN Coworking. The goal is to educate HAYVN members & guests on marketing\, finance & technology strategies and tactics to grow their business. HAYVN presents these seminars on a regular basis as a way to educate and inspire their members. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/how-to-choose-crm/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/best_crm.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210222T150000 DTEND;TZID=America/New_York:20210222T160000 DTSTAMP:20260826T085104 CREATED:20201230T200439Z LAST-MODIFIED:20201230T200442Z UID:10001885-1614006000-1614009600@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-16/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2020/12/mmgfeb4.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210218T120000 DTEND;TZID=America/New_York:20210218T133000 DTSTAMP:20260826T085104 CREATED:20210129T184647Z LAST-MODIFIED:20210209T160508Z UID:10001929-1613649600-1613655000@hayvn.com SUMMARY:EWC Monthly Meeting: Storytelling For Your Business DESCRIPTION:Storytelling for Business: How Your Story Can Help You Build Your Audience and Increase Sales\n  \nJoin us as April Pertuis dives into storytelling for business. Discover the key aspects of effective storytelling for your business\, and how to truly humanize your brand. Research shows people do business with those they know\, like and trust. You’ll see how storytelling can quickly become your secret weapon for magnetizing your ideal client. \n  \nThis workshop will cover: \n\nHow to pull out the key pieces of your story that are relevant to share with your audience\nHow to weave storytelling into all forms of communication\nThe 5 different types of stories you audience needs to hear before they’ll buy from you\nThe type of language you need to use to get your audience to see themselves in your story\n3 Factors to get Visible with your story & message for maximum impact\n\n  \nApril Pertuis is a Visibility and Media Specialist; and the founder of Lightbeamers\, where she helps women use their story to get clear on their purpose\, build their audience and grow their brand. Click here to learn more. \n\n\n \n \n \n \n \n ADMISSION: $10 for non-EWC Members\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/ewc-meeting-february/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Networking Happy Hour,Personal and Professional Development,Social ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/ewc-feb.gif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210208T150000 DTEND;TZID=America/New_York:20210208T160000 DTSTAMP:20260826T085104 CREATED:20201230T200016Z LAST-MODIFIED:20201230T200125Z UID:10001884-1612796400-1612800000@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-14/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2020/12/mmgfeb2.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210201T150000 DTEND;TZID=America/New_York:20210201T160000 DTSTAMP:20260826T085104 CREATED:20201230T195926Z LAST-MODIFIED:20201230T195932Z UID:10001882-1612191600-1612195200@hayvn.com SUMMARY:Marketing Mastermind Group DESCRIPTION:A peer-to-peer marketing mastermind where 8 experienced marketers meet weekly via Zoom on Mondays from 3-4 pm to share techniques and strategies. Members of the group will bring their challenges and collaborate on solutions. \n  \nBring your challenge/problem – leave with ideas/solutions. \nHAYVN (professional marketing) members only.  \nWhile held weekly\, members may come as available. \nSession from October – May. \n  \n \n \n \n \n \n ADMISSION: FREE – HAYVN members only\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-mastermind-group-10/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2020/12/mmgfeb1.gif ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210128T133000 DTEND;TZID=America/New_York:20210128T150000 DTSTAMP:20260826T085104 CREATED:20210121T211629Z LAST-MODIFIED:20210121T215311Z UID:10001904-1611840600-1611846000@hayvn.com SUMMARY:The Future is Now: How Data & Artificial Intelligence Drive Business Growth DESCRIPTION: \n\nHosted by Stamford Innovation Week\n \n\n\n \nJoin us for a deep dive on the role Data and AI play in growth marketing today – and perhaps for your plans for 2021.\n \n\n\n\n\n\n \nAbout this Event\n\n\nMarketing professionals and entrepreneurs already have more data than most companies know what to do with. Predictive analytics\, natural language processing\, and machine learning solutions are available to marketers\, but most organizations are still only just now beginning to experiment. \n  \nThis SiW session\, hosted at HAYVN Coworking and featuring Anand Ranganathan and Jason Kramer and moderated by Keith Reynolds\, will provide an overview of the industry and near-term\, actionable tactics you can implement right now as you prepare your marketing plans for 2021. \n  \nIn this webinar\, you will learn how new use cases for AI and machine learning are available to marketers to generate insights and improve ROI — from advertising\, PR\, and events to social\, web\, content marketing\, and more\, are available to you today. \n  \nWe will also feature Data & Analytics Leaders Network\, a new\, community-based group under the auspices of the Stamford Partnership. \n  \nStick around after the event to join our networking “room” on the encaptiv platform. \n  \nOur event will be broadcast with the encaptiv event platform from HAYVN Coworking Community’s podcasting studio. \n\n\n\n\n \n \n \n \n \n ADMISSION: FREE\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/future-is-now-siweek/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing,Technology and Productivity ATTACH;FMTTYPE=image/gif:https://hayvn.com/wp-content/uploads/2021/01/siweek.gif END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210128T120000 DTEND;TZID=America/New_York:20210128T123000 DTSTAMP:20260826T085104 CREATED:20201222T153922Z LAST-MODIFIED:20201230T160438Z UID:10001860-1611835200-1611837000@hayvn.com SUMMARY:Top Customer Service Tips You Need to Know for 2021 DESCRIPTION:Join us to discuss “Top Customer Service Tips You Need to Know for 2021.” \n  \nIn this live Webinar\, Marla Bedrosian\, former Director of Global Sales for FRHI Hotels and Resorts (Fairmont/Raffles/Swissotel) with 20+ years of experience in the global hospitality industry gives you top tips to go that extra mile for your customers. \n  \nWhat you’ll learn:– Know your customers and help them meet their objectives.– Reach your customers in a unique way by creating a personal effect.– Do not discount “yourself” nor your product.– Do not be afraid to ask for the loyalty (sale).– After the sale\, stay relevant! \n  \nAbout Marla:Marla Bedrosian is the Founder and Owner of Domaine de la Riviere Vineyard and Winery. She has spent her entire adult life in the hospitality industry and has learned how to WOW her customers around the globe. Marla now oversees sales and marketing for Domaine de la Rivière and is passionately involved in the local community and philanthropic efforts. \n \n \n \n \n \n ADMISSION: FREE\n \n REGISTER NOW\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications\n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/wowing-your-customer/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Hayvn Halftime,Marketing ATTACH;FMTTYPE=image/jpeg:https://hayvn.com/wp-content/uploads/2020/12/UpcomingEvents_600x500_CustomerService.jpg ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20210127T090000 DTEND;TZID=America/New_York:20210127T100000 DTSTAMP:20260826T085104 CREATED:20201210T204235Z LAST-MODIFIED:20210107T160509Z UID:10001856-1611738000-1611741600@hayvn.com SUMMARY:4-Week Marketing Workshop Deep Dive: Content Strategy DESCRIPTION:By popular demand\, HAYVN is sponsoring a deep dive marketing course on the development\, execution and measurement of content. \nContent is the single most important tool businesses have to promote their brand and get new customers. Content includes everything from website verbiage\, social media posts\, newsletters and presentations. In these days of digital consumption\, you can’t have a good marketing strategy if you don’t have an effective content strategy. \n  \nJoin Sue Yasav\, Founder of Marquette Marketing\, as she goes through four deep-dive sessions on Content Marketing. In this class you will hear from experts in the field of content creation\, execution and measurements. At the end of the course\, you will be ready with everything you need to maximize your content’s impact and make it a impactful tool for the success of your business. \n  \n“Attending Sue Yasav’s Marketing Workshop Sessions was extremely beneficial to my company. Each session was very well planned out and interactive. Sue encouraged us to assess our own businesses and then provided excellent information and tools to help us implement new strategies to make our marketing plan more impactful. Now\, my company is transforming our website and developed new techniques to grow our business!” – Anne McGuire\, President/Owner\, Healthcare Pathfinder \n  \nRegister anytime and pay only for the remaining sessions. HAYVN Members get 50% off the registration fee. \n  \nThe 4-session series will cover: \n1/6 – How to Create Content That Inspires and Motivates – Sue Yasav \n1/13 – Scheduling and Executing Your Content Calendar \n1/20 – Developing Content for Thought Leadership – Sue Yasav \n1/27 – Using Content to Drive New Customers and ROI – Keith Reynolds\, Founder & CEO Publio \n  \nCourse fee: \nHAYVN Members Full Series Package: $75 (Learn more about membership options) \nNon-Members Full Series Package: $150 for 4 sessions. \nHAYVN Members 3 Sessions 1/13-1/27 – $60 – on sale 1/6 \nHAYVN Members 2 Sessions 1/21-1/27 – $40 – on sale 1/13 \nHAYVN Members Single Sessions – $20 each \nNon-Members 3 Sessions 1/13-1/27 – $120 – on sale 1/6 \nNon-Members 2 Sessions 1/21-1/27 – $80 – on sale 1/13 \nNon-Members Single Sessions – $40 each \n  \nAfter you register\, Sue Yasav will send you the Zoom link. \n  \nSue Yasav is the Founder of Marquette Marketing and the Vice President of Thought Leadership at Synchrony\, a consumer financing firm headquartered in Stamford\, CT. She has had leadership roles in all major marketing disciplines\, including marketing strategy\, direct marketing\, content strategy\, profit modeling\, ROI analysis and P&L management. Sue has an MBA in Finance and has had progressive leadership roles at IBM\, Citibank\, GE Capital and Synchrony Financial. Sue has a passion for helping women grow their businesses through marketing strategies that large companies regularly use to become successful. \nQuestions? Contact sueyasav@gmail.com. \n \n REGISTER NOW\n \n \n \n \n \n This event is part of a series of interactive educational workshops presented by HAVYN Coworking. The goal is to educate HAYVN members & guests on marketing\, finance & technology strategies and tactics to grow their business. HAYVN presents these seminars on a regular basis as a way to educate and inspire their members. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n CAN’T MAKE THIS EVENT?  \nGet on our email list for future event notifications \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n CURIOUS ABOUT HAYVN?  \nBook a tour \n \n \n \n \n \n WANT TO SEE MORE?  \nView our full event calendar URL:https://hayvn.com/event/marketing-workshop-deep-dive-4/ LOCATION:Virtual Via Zoom\, CT\, United States CATEGORIES:Business and Strategy,Marketing ATTACH;FMTTYPE=image/jpeg:https://hayvn.com/wp-content/uploads/2020/12/UpcomingEvents_600x500_ContentStrategy-1-27.jpg ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com END:VEVENT END:VCALENDAR