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DTSTART;TZID=America/New_York:20261016T090000
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DTSTAMP:20260921T165958Z
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UID:10003527-1792141200-1792170000@hayvn.com
SUMMARY:Monthly Marketing Meetups:  Ask The Experts 10am + Mktg Collective 11:30am: The Empathy Advantage: Why Human Connection Is the Most Essential Marketing Strategy in an AI‑Powered World
DESCRIPTION:MONTHLY MARKETING MEETUPS at HAYVN\nIN-PERSON EVENT\nFriday\, 10/16/26: 9am-5pm\n\n10am-11am: Ask The Experts\n11:30am-12:30pm: Marketing Collective w/ Marissa Latshaw\, Founder of Latshaw Marketing on The Empathy Advantage: Why human connection is the most essential marketing strategy in an AI-powered world.\n9am-5pm: Marketing Coworking Day – cowork at HAYVN for the day with your peers\n\nCOST\n\nHAYVN Members: Free with code on members portal. For help accessing members portal please email questions@hayvn.com\nNon-Members: $25\, includes your day of coworking at HAYVN\n\nLOCATION\nHAYVN Darien \nABOUT EVENT: \nIn today’s AI-powered\, device-dependent world\, technology is transforming how we market\, communicate\, and do business. The organizations that stand out will be those that never lose sight of the people they serve. \nIn this interactive session\, we’ll explore how empathy can become a strategic marketing and business advantage—helping organizations build strong customer relationships\, increase engagement\, strengthen organizational culture\, and inspire meaningful actions that lead to the results you want! Through research\, real-world examples\, and collaborative discussion\, participants will walk away with a systematic framework for embedding empathy into marketing\, leadership\, and decision-making. \nKey Takeaways \nYou’ll leave with: \n\nA deeper understanding of why intentional empathy is essential in today’s marketing landscape.\nA clear system for tapping into the empathy of your leaders and team members to connect more effectively with the people you serve.\nA practical framework for building stronger connections with customers\, employees\, and stakeholders.\nImmediately actionable strategies for using empathy to strengthen your marketing\, brand\, and overall business.\n\nABOUT SPEAKER \n\n\n\n\n\n\n\nMarissa Latshaw is the creator of the Empathy in Action process and founder of Latshaw Marketing where she has helped organizations of all sizes and stages lead with empathy\, clarity\, and purpose. Since 2015\, she has partnered with for-profit and nonprofit clients across many sectors including environment\, education\, software\, manufacturing\, foundations and cultural organizations\, building brands that inspire the actions needed for positive\, lasting results. \nMarissa’s work has recently expanded to support individual career development\, helping students and working professionals navigate questions of values\, purpose\, direction\, and identity. She is an NCDA Certified Career Services Provider and career consultant and is currently pursuing a master’s degree in Clinical Mental Health Counseling at Fairfield University\, with a focus in career development. \nAcross her work\, Marissa believes career is a lifelong process of becoming\, shaped by growth\, reflection\, connection\, and purpose. Connect at latshawmarketing.com and marissa@latshawmarketing.com. \n\n\n \n\n\n\n\n\nJoin us for HAYVN’S Monthly Marketing Meetups which may include:\n\nConnecting and exchanging insights and resources with fellow marketers across diverse fields\, such as content creation\, branding\, design\, video production\, AI\, and more.\nFeatured expert guest speakers and workshops/training\nAsk The Experts\nMarketing Collective Meetup\nHAYVN Marketing Podcast\nHow to participate in HAYVN’s Marketing Cooperative\nPlus\, marketers can cowork at HAYVN for the day\n\n\n\n\n\nABOUT ASK THE EXPERTS: 10am-11am\nBring your burning marketing questions and get real-time advice from HAYVN’s multidisciplinary panel of marketing professionals. Open to public. \n\n\n\n\n\n\n\n\n\n\n\nABOUT THE MARKETING COLLECTIVE: 11:30am-12:30pm\nThe HAYVN Marketing Collective is a dynamic group of marketing professionals who come together monthly to network\, share insights\, and exchange resources. Through guest speakers\, interactive sessions\, and masterminds\, members collaborate to solve business challenges and work cross-functionally on paid marketing projects. This collective fosters innovation and teamwork\, driving growth for businesses and entrepreneurs alike. \n\n\n\n\n\n\n\n\n\n\n\nABOUT HAYVN HUB FOR MARKETING\nHAYVN’s membership boasts passionate marketers from every industry and marketing discipline – social\, email\, branding\, strategy\, design\, video\, copywriting\, public relations and more. They provide a wealth of knowledge for the HAYVN community as well as a dynamic\, supportive network for each other. \nThe HAYVN Hub for Marketing is the newest addition to HAYVN’s roster of subject matter hubs that currently include Sustainability and Social Impact\, Health and Wellness\, Empowering Women and Entrepreneurship – all adding to the diverse mix of talented professionals that are a part of fabric of HAYVN. \n\n\n\n\n\n\n\n\n\n\n\nQuestions? Contact communitymanager@hayvn.com\nCAN’T MAKE THIS EVENT? Get on our email list for future event notifications. \nCURIOUS ABOUT HAYVN? Book a tour \nWANT TO SEE MORE? View our full calendar of events \n\n\n\n\n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				CAN’T MAKE THIS EVENT?   Get on our email list for future event notifications \n			\n				\n				\n				\n				\n				CURIOUS ABOUT HAYVN?  \nBook a tour \n			\n				\n				\n				\n				\n				WANT TO SEE MORE?   \nView our full event calendar
URL:https://hayvn.com/event/marketing-meetups-2026-10-16/
LOCATION:HAYVN Darien\, 320 Post Road\, Darien\, CT\, 06820\, United States
CATEGORIES:Ask The Expert,Business and Strategy,Marketing,Marketing Collective,Marketing Coworking Day,Marketing Hot Seat,MONTHLY MARKETING MEETUPS,Personal and Professional Development
ATTACH;FMTTYPE=image/jpeg:https://hayvn.com/wp-content/uploads/2026/08/IMG_4409.jpeg
ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com
END:VEVENT
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DTSTART;TZID=America/New_York:20261113T090000
DTEND;TZID=America/New_York:20261113T170000
DTSTAMP:20261008T120652Z
CREATED:20261008T120357Z
LAST-MODIFIED:20261008T120652Z
UID:10003611-1794560400-1794589200@hayvn.com
SUMMARY:Monthly Marketing Meetups:  Ask The Experts 10am + Mktg Collective 11:30am: How to Position Your Business Like a Fortune 500 Company
DESCRIPTION:MONTHLY MARKETING MEETUPS at HAYVN\nIN-PERSON EVENT\nFriday\, 11/13/26: 9am-5pm\n\n10am-11am: Ask The Experts\n11:30am-12:30pm: Marketing Collective w/ Jacqueline Lieberman\, Founder of BrandCrudo on How to Position Your Business Like a Fortune 500 Company\n9am-5pm: Marketing Coworking Day – cowork at HAYVN for the day with your peers\n\nCOST\n\nHAYVN Members: Free with code on members portal. For help accessing members portal please email questions@hayvn.com\nNon-Members: $25\, includes your day of coworking at HAYVN\n\nLOCATION\nHAYVN Darien \nABOUT EVENT: \nBig companies spend months and serious money answering one question: why should a customer pick us over everyone else? Small business owners rarely get that kind of time\, so the answer stays in their heads and never makes it into their marketing. \nIn this hands-on workshop\, career advertising strategist Jacqueline Lieberman walks you through the same questions she asks big brands. You’ll fill out a short worksheet\, share your answers with the room\, and sharpen them with feedback from fellow business owners. You’ll walk out with your final positioning on paper. Jacqueline will also give a first look at Hennie\, her new marketing bot specially designed for small business owners. \nKey Takeaways \n\nA clear\, one-sentence position for your business\, in your own words.\nThe questions big brands use to find what sets them apart\, yours to reuse as your business grows.\nHonest feedback from other business owners on whether your position lands.\nA simple structure for turning your position into a post\, a pitch\, or an introduction.\n\nABOUT SPEAKER \n\n\n\n\n\n\n\n\n\nJacqueline Lieberman is the founder and chief strategist of BrandCrudo\, a marketing strategy consultancy. She has spent 30 years helping companies figure out what sets them apart and how to say it. She hosts the Uncooked podcast\, writes the Defending Depth newsletter\, and is the creator of Hennie\, a marketing bot specially designed for small business owners. \n\n\n\n \n\n\n\n\n\nJoin us for HAYVN’S Monthly Marketing Meetups which may include:\n\nConnecting and exchanging insights and resources with fellow marketers across diverse fields\, such as content creation\, branding\, design\, video production\, AI\, and more.\nFeatured expert guest speakers and workshops/training\nAsk The Experts\nMarketing Collective Meetup\nHAYVN Marketing Podcast\nHow to participate in HAYVN’s Marketing Cooperative\nPlus\, marketers can cowork at HAYVN for the day\n\n\n\n\n\nABOUT ASK THE EXPERTS: 10am-11am\nBring your burning marketing questions and get real-time advice from HAYVN’s multidisciplinary panel of marketing professionals. Open to public. \n\n\n\n\n\n\n\n\n\n\n\nABOUT THE MARKETING COLLECTIVE: 11:30am-12:30pm\nThe HAYVN Marketing Collective is a dynamic group of marketing professionals who come together monthly to network\, share insights\, and exchange resources. Through guest speakers\, interactive sessions\, and masterminds\, members collaborate to solve business challenges and work cross-functionally on paid marketing projects. This collective fosters innovation and teamwork\, driving growth for businesses and entrepreneurs alike. \n\n\n\n\n\n\n\n\n\n\n\nABOUT HAYVN HUB FOR MARKETING\nHAYVN’s membership boasts passionate marketers from every industry and marketing discipline – social\, email\, branding\, strategy\, design\, video\, copywriting\, public relations and more. They provide a wealth of knowledge for the HAYVN community as well as a dynamic\, supportive network for each other. \nThe HAYVN Hub for Marketing is the newest addition to HAYVN’s roster of subject matter hubs that currently include Sustainability and Social Impact\, Health and Wellness\, Empowering Women and Entrepreneurship – all adding to the diverse mix of talented professionals that are a part of fabric of HAYVN. \n\n\n\n\n\n\n\n\n\n\n\nQuestions? Contact communitymanager@hayvn.com\nCAN’T MAKE THIS EVENT? Get on our email list for future event notifications. \nCURIOUS ABOUT HAYVN? Book a tour \nWANT TO SEE MORE? View our full calendar of events \n\n\n\n\n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				CAN’T MAKE THIS EVENT?   Get on our email list for future event notifications \n			\n				\n				\n				\n				\n				CURIOUS ABOUT HAYVN?  \nBook a tour \n			\n				\n				\n				\n				\n				WANT TO SEE MORE?   \nView our full event calendar
URL:https://hayvn.com/event/marketing-meetups-2026-11-13/
LOCATION:HAYVN Darien\, 320 Post Road\, Darien\, CT\, 06820\, United States
CATEGORIES:Ask The Expert,Business and Strategy,Marketing,Marketing Collective,Marketing Coworking Day,Marketing Hot Seat,MONTHLY MARKETING MEETUPS,Personal and Professional Development
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ORGANIZER;CN="HAYVN":MAILTO:communitymanager@hayvn.com
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